mobile audience in undistracted audience

#MOBILE AUDIENCE IN UNDISTRACTED AUDIENCE HOW TO#

“It’s absolutely critical that we understand the difference between. “Dis-traction is any action that pulls you farther away from what you planned to do: farther away from your goals, farther away from becoming the kind of person you want to become. “The opposite of distraction is not focus, the opposite of distraction is traction,” – Nir Eyal Traction by definition is any action that pulls you toward what you said you were going to do: things that you do with intent, things that move you closer to your values and help you become the kind of person you want to become.

“The opposite of distraction is not focus, the opposite of distraction is traction. “Any way you want to spend your time is fine, as long as you do it according to your values and your schedule, not someone else’s,” Nir said. “I don’t make any moral judgements on how people spend their time as you do it with intent. On the UNDISTRACTED podcast, Nir spoke about the psychology of distraction, the human desire to accomplish something and why the key to overcoming distraction is to first understand the root of it and what it’s pulling us away from.

#MOBILE AUDIENCE IN UNDISTRACTED AUDIENCE HOW TO#

He’s a Stanford graduate who has written two books, Hooked: How to Build Habit-Forming Products and, one that might seem at odds with his first, Indistractable: How to Control Your Attention and Choose Your Life. Nir Eyal is an Israeli-born American author, lecturer and investor, who teaches about the intersection of psychology, technology and business. The tool is designed to appeal to local, regional and national advertisers and Screenvision executives believe that using The Limelight will allow marketers to reach an immersed, undistracted audience. We all know far too well how easy it is to set our mind on doing a task or making a lifestyle change, only to find ourselves completely off track with our goals and occupied by distractions. This entertainment will encourage the audience to play games and win prizes on their mobile phones as part of an interactive pre- movie experience.

Mobile audience in undistracted audience